The Ultimate Acting Lesson:
“Don’t Act - Be!”


My name is Bo Svenson. Having been a member of the Academy of Motion Picture Arts and Sciences since 1985, having served on numerous Academy Award selection committees, and having worked with over one hundred Academy Award recipients and/or nominees, including Clint Eastwood and Quentin Tarantino, I know a thing or two about acting and personality.

It is clear that those who can communicate their own personality in an engaging manner who get the attention and become stars in their chosen field — be it on stage, screen or television, or in business and politics.

We are all unique and it is that uniqueness — that personality, rendered in an engaging manner — that opens the door to personal as well as professional success in Life.

Given that the word ‘art’ is derived from the word artificial and that the greater the art, the less noticeable the artificiality, being one’s true self within any given circumstances — be it in Life, on stage, or on camera — is priceless, professionally as well as personally.

To that end: Let’s Not Act — Let’s Be!

Bo Svenson


In Life, on Camera and on Stage:
“Don’t Act — Be!”

Bo has conducted his "Don't Act — Be!” Seminars all over the world, including at Kadokawa Studios, Tokyo; The Directors’ Playhouse, Los Angeles; Cinecittà Studios, Rome; The Lee Strasberg Institute, Hollywood; Avala Film Studios, Belgrade; Studio Vides, Buenos Aires; Zagreb Film Studios, Croatia; University of Miami, Coral Gables; the Original Alamo Draft House Cinema, Austin; Loyola Marymount University, Los Angeles; University of Las Vegas; and Capilano University, North Vancouver.



Svenson enchanted and mesmerized a large group of Las Vegas actors and politicians with an intensive workshop hell-bent on teaching actors not to act. It was not only informative and entertaining, it was enthralling .. Victoria Alexander, Rotten Tomatoes

Meeting and working with Bo at this juncture in my life and career has opened me up to new and deeply resonant path. I thank you for putting this seminar together" ... Robert David Cochrane, Open House at the Director’s Playhouse in Los Angeles

I watched them when you said: “If it isn’t on the page, it won’t be on the stage” — and you held their interest and that is quite a feat ... Ralph Singleton, Lecturer, Loyola Marymount University Los Angeles

Mr. Svenson, you have given a true gift to everyone who attended your workshop ... Alicia Seymour, Las Vegas

… an incredible opportunity to learn the craft from an industry veteran… the fact that he’s also an independent film director means that he was able to teach with years of experience from both sides of the camera” ... Barry Green, VP of Women in Film


Hosting The “Don’t Act — Be!” Seminar

From the comments by Mr. Svenson — along with testimonials from some of his many Seminar attendees, you can see that “Don't Act — Be!"” has much to offer those seeking success on stage, in film and television — and in Life.

All that is needed is:

  • Mr. Svenson
  • a venue (theatre or auditorium) reserved for two days
  • two large screens
  • video recording equipment and a
  • camera/operator for the on-screen portions


Here’s an overview of the Seminar:

On-camera Participants versus Observers

There are two options for attendees:

  • On-camera participants who get their two “before and after” on-camera experiences recorded on a flash drive(minimum 10 people, maximum 25)
  • Observers who participate in everything except the on-camera experience (minimum of 20 people, no maximum)


Seminar Components

Juxtaposed with open Q&A sessions throughout the Seminar, Mr. Svenson works individually with the on-camera participants on topics including:

  • Acting — Real Emotions or Phony Show
  • Personality — Can't Get Far Without it
  • Think vs. Feel
  • Non-Verbal Communication
  • Perception is Reality
  • The Situational Components
  • Cognitive Dissonance
  • Establishing Presence
  • Their ‘hook’ — what sets them apart from all others


The Seminar Itself

Each registered attendee is provided the soliloquy around which the lessons evolve. Those who haven’t signed up will have a chance to do so in an optional evening before Day One ‘meet and greet’ with Mr. Svenson.

Day One — On-camera participants are video-taped throughout the day delivering the provided speech and given personalized constructive feedback incorporating video playback, allowing for the emergence of the on-camera participants’ unique personalities.

Day Two — Juxtaposed with the on-camera participants performing the provided speech a second time, Mr. Svenson reviews and comments on their resumes and head shots.

On-camera participants now receive the flash drive with their two on-camera experiences from which they can see their progress.



On-camera participants have historically paid $300 for the 2-day Class, while observers paid $150; in some cases, schools and universities have paid a flat fee and/or helped subsidize the cost for their students. Let us know what type of format would work best for you.


Val Verse, Head of Operations
MagicQuest Entertainment